Red Bull

The Bowery Presents – Red Bull

Presenting Sponsor: Red Bull

Red Bull is The Bowery Presents’ exclusive energy-drink partner, and its products are sold at all Bowery Presents venues, including Terminal 5 and Music Hall of Williamsburg. As a way to implement the partnership, Red Bull designed specialty coolers that look like musical-instrument trunks. Additionally, Red Bull placed 360-degree coolers at a number of Terminal 5’s and Music Hall of Williamsburg’s service bars in order to increase the product’s visibility.