Lot 18

Lot 18 and The Bowery Presents

Presenting Sponsor: Lot 18

Lot 18 is a membership-by-invitation Web site that offers wine and epicurean products from coveted producers at attractive discounts. As part of its activation with The Bowery Presents, Lot 18 curated The Wellmont Theatre’s lobby wine-bar selection from October 1, 2011 through December 31, 2011. Lot 18 signage was featured in the lobby and at points of sale throughout the venue. Lot 18 staff members offered patrons gift cards to purchase wine through www.lot18.com/invite/wellmonttheater at shows like BB King, Pixies, Goo Goo Dolls, Lykke Li, Daryl Hall and John Oates, America, Stephen Colbert and many more.

Complementing this in-venue activation, Lot 18 received three dedicated e-mails sent to the Wellmont’s nearly 150,000-customer mailing list (with a 25%+ open rate, see image below). Additionally Lot 18 was given the option to include its logo on two integrated e-mails during the program, further establishing brand awareness among its target demographic.