IFC Crossroads House at SXSW – Presented by IFC

IFC CROSSROADS HOUSE at SXSW/PRESENTED BY IFC
March 11-20, 2011

March 2011 marked the return of the IFC Crossroads House at the SXSW festival in Austin, Texas. The Bowery Presents and Show Cobra continued their partnership with the Independent Film Channel, curating the music, film and interactive experience and executing all production from the Crossroads House.

Each day of the nine-day fest, Show Cobra produced 10 hours of live-streaming content, including multicamera performances featuring some of the most resonant and buzz-worthy acts of the festival: Emmylou Harris, Reggie Watts, Sharon Van Etten, Caveman and the Kills. Show Cobra also produced panels and interviews with the film festival’s biggest stars, like Billy Bob Thornton, Mike Tyson, Ashton Kutcher, Demi Moore, Danny DeVito and Morgan Spurlock. During the live-stream, fans at home were able to submit questions to actors and musicians live during their interviews. The Bowery Presents executed all music talent buying for the event and Show Cobra booked all film and interactive talent.

In addition to live-streaming content, Show Cobra employed a proprietary media system allowing for immediate surfacing of content to Web and linear. In total, Show Cobra delivered more than 400 pieces of content for IFC’s digital and linear platform.

Presenting Sponsor: Independent Film Channel
Additional Partners: Free Credit Report, Facebook, Chevy Cruz, AT&T, Starbucks, Subway
Total IFC Channel Impressions: 69,000,000 homes
Total IFC.com impressions: 650,000 uniques/month 2,500,000 page views/month
Total IFC FREE Video-on-Demand Impressions: 1,500,000 orders/month