Broken Social Scene live from Terminal 5

Presenting Sponsor: Lexus

January 18th, 2011

On January 18, 2011, The Bowery Presents and Show Cobra joined forces with YouTube to bring Broken Social Scene live to YouTube. The band’s sold-out concert at Terminal 5, The Bowery Presents’ premier venue, was streamed in its entirety on The Bowery Presents’ YouTube channel. After the show, individual songs and exclusive interviews were archived on the channel for fans to watch.

In keeping consistent with its brand, Lexus partnered with YouTube and The Bowery Presents to provide its target audience with personally rewarding and enriching experiences. Beyond the live music, Lexus looked to promote through brand integration, rich media, and creative and promotional materials. The Bowery Presents and Show Cobra kept Lexus’s brand messaging on target through talent buying, event production, video production and media advertising for the worldwide Webcast. The Bowery Presents secured Broken Social Scene and the supporting act, Here We Go Magic, and Show Cobra coordinated event production with Lexus PR agencies.

Additionally The Bowery Presents provided the event media advertising space on its Web site, included Lexus in three newsletters (integrated and dedicated) sent to its e-mail list and used Pitchfork and Brooklyn Vegan to help promote the event, leading to the promotion of the live-stream event and the show archives in hundreds of related articles.