Ben Sherman

The Bowery Presents – Ben Sherman

Presenting Sponsor:  Ben Sherman – “Music is Great” (CMJ 2014 Showcase)

Total Patronage:  375+

Rough Trade NYC (a partnership with The Bowery Presents) witnessed a Brit takeover during the 2014 CMJ Marathon when UK-based apparel company Ben Sherman hosted the “Music is Great” showcase.  This free event featured four British artists, and entry was based off of RSVPs and CMJ badges.  Close to 1,000 custom-made badges and wristbands were given away at Ben Sherman stores beginning the Tuesday before the event, and VIP wristbands were given away at the British Consulate in addition to Ben Sherman stores and other retail locations like Bloomingdale’s.

Performing Artists:

  • Money
  • Longfellow
  • Spring King
  • The Crookes

 

The event was promoted through The Bowery Presents and Rough Trade via their monthly calendar as well as in Ben Sherman stores.  Mannequins were dressed with Ben Sherman product to promote the showcase, and there were shopping incentives to download The Bowery Presents’ app.  Following the event, Ben Sherman featured a video recap as well as interviews with each of the artists.  CMJ was responsible for booking and compensating all artists.

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