All Saints – Spitafields

The Bowery Presents and All Saints presents Bombay Bicycle Club

Presenting Sponsor: All Saints

The Bowery Presents and British fashion brand All Saints partnered to bring an exclusive in-store performance during Fashion Night Out in September 2011, surrounding the opening of All Saints Boston. The Bowery Presents utilized its talent-buying experience by booking the internationally recognized band Bombay Bicycle Club to perform a 30–45-minute set inside the store. The Bowery Presents featured the event in its weekly e-mail blast and across its Bowery Boston Twitter follower base. The artist, Bombay Bicycle Club, was outfitted in All Saints clothing during the performance. The event was promoted by the All Saints brand on its Web site and Facebook page in addition to Fashion Night Out’s Web site and Boston-based blogs.